Notebaert Museum

Rebranding

2022

An 8-week student project to rebranding the Peggy Notebaert Nature Museum in Chicago. It is a natural history museum that focuses on the natural history of the region and offers educational programs for children and adults. The final design evolves from the company’s existing identity, retaining the original organic and friendly character while giving it a contemporary update.

COMPANY RESEARCH

This section reviews the brand’s existing identity and applications and covers my research on the brand platform, competitors, key characters etc.

BRAND IDENTITY

Logo, colors, typography, and supplementary visual elements.

BRAND APPLICATIONS

Brand identity application on stationery, print materials, and signages.